13 February 2018

Brooks Running: December Media Recap

Dear ABA Friends,

December was a busy month and brought significant coverage for Brooks. Some of our global highlights are listed below. And attached please check details.

US

  • New Fall 2018 products garnered attention at The Running Event, including the Bedlam as well as the UpHold Crossback.
  • Brooks continues to garner coverage from the announcement of the partnership with HP Inc. and Superfeet to create personalized running footwear. This news was featured by SGB Media, Good Housekeeping, Vamp, Runner’s World, Inside Outdoor, Gear Junkie, and more.
  • CNBC mentioned Jim Weber in a roundup of leaders and their advice to their younger self. Jim shares his advice on mastering soft skills as a leader
  • The Canopy Jacket was mentioned in several holiday gift guides, noted for the Fleet Feet exclusive reflective print and the packable versatility to wear it as an armband.

EMEA

  • In December, DACH team was successful in securing Levitate coverage in some of its top tier 1 titles, including Runner’s World, Running and Men’s Fitness. Brooks DACH was also awarded Retail Partner of the Year, for the 5th consecutive time! Markt Intern, a well-established trade media title, published extensive results, examining service, product, distribution and revenue, and Brooks came out on top, ahead of Saucony (2nd) and On (3rd).
  • The Italian team continued to secure significant coverage for the Levitate. In parallel, Ghost 10 was a standout performer in December, leveraging its recent Runner’s World award win, which was referenced on multiple occasions.
  • In France, Levitate and Cascadia 12 shone in the month of December with several high-praise product reviews. Levitate was lauded for its comfort, flexibility and responsiveness, while the Cascadia 12 was praised for the protection and stability it provides.
  • Spain’s ForoAtletismo awarded Brooks not once, not twice, but four times in its evaluation of ‘Best Running Shoes of 2017’. Brooks secured ‘Best Running Shoe’- Ghost 10, ‘Best neutral shoe’ – Ghost 10, ‘Best Trail Shoe’ -Caldera and ‘Best support shoe’ – Adrenaline GTS 18.

CANADA

  • iRun Magazine was inspired by the Brooks’ Big Endorsement campaign and our message of inclusiveness. They launched their own campaign this winter, Running is for Every Body. Brooks was interviewed about our apparel size range and the decision to include real runners in our images.

Any questions, please feel free to contact us at 2891 1588.